As we dive headfirst into the wild and promising terrain of 2024, let's arm ourselves with the kind of knowledge that'll fuel our growth and ignite our creative fire. Picture this guide of a carefully curated list of five books that'll be your secret weapons on your path to success…
Read MoreRaise your hand if you've ever stared at an analytics dashboard feeling like you just drowned in a data ocean. Metrics swim around, charts spin, and you're left gasping for a life raft of meaning. Been there, done that, bought the data-induced headache. But listen up, content heroes, it…
Read MoreGoogle’s been working behind the scenes to make your online search experience even better, and they've introduced something called the Search Generative Experience, or SGE for short. Now, before you start picturing robots taking over the internet, let me tell you that SGE is all about…
Read MoreBe sure to review Google’s Guidelines for representing your business on Google.
And, join our free marketing community if you would like to know how to…
Read MoreIn today's digital age, social networks are an indispensable part of building a personal brand. They offer endless opportunities to connect, engage and establish yourself as a thought leader. However, creating a successful social network can be challenging. To help you navigate the…
Read MoreWith the advent of personal branding, the lines between our online personas and our true selves have become blurred. Striving for authenticity in the online world has become a necessity, but can we truly be authentic online? The answer is a resounding "yes!" – but it does require practice…
Read MoreYou’ve worked hard to build your small business from the ground up. Now it’s time to show consumers who you are, what makes you so great, and why they should buy your product or service. That’s where local marketing—and a free Google Business Profile—comes in…
Read MoreTracking the growth of a business is one of the most crucial aspects in any venture because it can shed light on the direction of your company’s development. And with tons of tools out there, like Google Analytics…
Read MoreOne important aspect to focus on is turning your visitors into subscribers. Without subscribers, you're missing out on a valuable opportunity to stay in touch with potential customers. Make sure you have a clear call-to-action on your website and consider offering incentives such as exclusive discounts or freebies in exchange for their email address…
Read MoreOne of the key tools for gathering website data is Google Analytics 4, which offers valuable insights into user behavior and website performance. To get the most out of GA4, it is essential to connect it to other tools, such as Google Search Console. In this article, I will provide step-by-step instructions on…
Read MoreAs a small business owner, you know how important it is to stay on top of your marketing game. You invest time and money into various marketing efforts to attract customers to your website. But how do you know if your marketing efforts are paying off? The answer lies in real-time analytics…
Read MoreAre you a business owner looking to improve your online presence and reach more customers? Look no further than Google Business Profile (formerly known as Google My Business, GMB, or Google LIsting). In a recent episode of "Let's Talk About Brand," digital marketer and…
Read MoreMaximize your online presence and ensure your business is visible to potential customers in today's digital age. Turn to search engines like…
Read MoreAvailable to ALL YouTube users no matter their subscriber count, YouTube @handles are a new way for people to find and interact with each other across the platform. Previously, creators could only tag other channel names in video titles and…
Read MoreAs a business owner, you may have heard of all the invaluable resources Google provides to make your life easier. One such resource is Google Business Profile), where you can claim your business on—you guessed it!—Google…
Read MoreYou’ve built up inventory, started a social media account, and opened the doors to your business... but why aren’t customers coming in? There could be hundreds of reasons why you aren’t getting the traffic you’re looking for, but we want to help you focus on…
Read MoreWe know there can be an overwhelming amount of tools to choose from when it comes to marketing your small business. You already wear so many hats, and it can be hard to grasp new marketing concepts when you have so much more to focus on…
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