If You're Not Measuring, You're Not Marketing: The Importance Of Google Analytics For Small Businesses

Tracking the growth of a business is one of the most crucial aspects in any venture because it can shed light on the direction of your company’s development. And with tons of tools out there, like Google Analytics, it’s easier than ever to measure your small business’s growth. 

Google Analytics (GA) is incredibly valuable because it provides detailed parameters about user activity on your website, such as session length, pages visited, bounce rate, and more. These parameters allow you to understand and enhance the quantity and quality of your site visitors, as well as help steer your company’s online marketing and lead conversion strategies. For small businesses this is especially important, because as we like to say: if you’re not measuring, you’re not marketing. But have no fear, Google Analytics is here to save the day!

Google Analytics Management and Reports

When you first start using GA, you’ll come across 4 main types of analysis reports:

1. Audience Analysis:

   • This contains a summary of the audience visiting your website, as well as data points like bounce rate, page views, and session duration.

2. Acquisition Analysis:

   • This allows you to see what main sources are driving traffic towards your site.

3. Conversion Analysis:

   • This measures how many site visitors turned into conversions.

4. Behavior Analysis:

   • This monitors the activity of the users on your website.

Google Analytics for Better Decision Making

Now that you’re familiar with the different types of data you can gather with GA, take a look at the myriad insights you’ll be able to discover from them.

1. Acquisition

   • What sites, search engines, and Google Ads campaigns brought the visitors to your website?

   • How many visitors did each source produce?

   • How many visitors turned into leads by responding to your site’s CTA?

2. Visitor Location

   • Where are your visitors located?

   • How can you tailor your commercial plan to be more appealing to the appropriate market?

   • Are you reaching the right people as per the goals of your ads?

3. Timing

   • What time do you get the most visitors to your website?

   • When should you release new content for maximum views and target?

4. Interaction

   • How long did the visitors spend on each page of your site?

   • How and what did they interact with on every page?

   • (In case of low conversion rates) Is there an issue with the website? Do you need to improve the quality of your content?

5. Devices

   • Which devices were used while accessing certain content on your website?

   • What are the best ways to reach out to people with specific devices?

Although Google Analytics is a treasure waiting to be found, many small business owners may hesitate to use it since it can seem so technical. If you need help, reach out to a highly reputed company, like KLI Brand. These Google Analytics Data Whisperers will do the work for you and connect the numbers on the analysis reports to what they mean for your business. If you have any questions about Google Analytics, call (432)978-2009 to get in touch with the experts at KLI Brand today!