How Google My Business Helps with Local Marketing

You’ve built up inventory, started a social media account, and opened the doors to your business... but why aren’t customers coming in? There could be hundreds of reasons why you aren’t getting the traffic you’re looking for, but we want to help you focus on one reason that might be your golden ticket: Google My Business!

Whether you’re just starting out or trying to grow your already established business, it’s never too late to find concrete ways to increase your traffic (virtually and physically). Google is the number one search engine in the world, and when customers have a need they almost always use Google to search for local solutions to solve that need. This applies to all forms of business; whether you’re selling a product, service, experience, or all of the above. Ultimately, customers can’t do business with you if they can’t find you, right?

The first step to being discovered is by creating a Google My Business profile. And chances are that if you are an established business, you may have a profile in place already. Once your profile is created, you can customize your profile to display information about your business and start connecting with more customers. This tool is highly recommended for small business owners because Google My Business is created to target local marketing and put your business on the map for locals to see. Even if you have a home-based business, you can still display your business in your city or county without having to display your home address.

In addition to becoming visible on a local level, Google My Business is helpful for allowing your business to post updates, easily update general information such as store hours, gather real reviews from customers, and facilitate feedback from your local community. These factors are all important in growing your business because once you nail your market on the local level, doors may open for your business on a national level. Once your profile is set up, your business traffic is much more likely to increase and build rapport with new customers. From there, you can start responding to written reviews, keep local customers regularly updated, and grow your brand.

Here are a few easy take-away’s to get started:

1. Create a Google My Business profile.

2. Fill out your business information and become verified by Google.

3. Collect reviews from your customers. 

4. Contact us to optimize your Google My Business listing and grow!