Frequently Asked Questions
How can YouTube help me market my small business?
There are many ways YouTube can help you market your small business. Let’s walk through them one by one.
First, YouTube has an immense reach with 2 billion people all over the world logging in every month. If you want to reach people, YouTube is one of the best tools for that.
Second, it increases your social credibility. YouTube is a trust-building platform because of its personal, one-on-one nature. It allows you to build a fast rapport with people across countries and continents.
Third, it increases your chances of being found online. After your website and Google Business Profile, a YouTube channel is the next, most crucial aspect of your online presence. By posting YouTube videos on a regular basis, you’ll boost your domain authority and increase the likelihood of ending up on the first page of Google. And with only 9% of small businesses using YouTube, it’s a guaranteed way to stand out from the crowd.
In conclusion, YouTube marketing is a must if you want to grow and engage with existing and potential customers.
Why should I focus on SEO for YouTube?
It’s easy to forget that YouTube is a search engine. Users have to type in keywords to find what they’re looking for. That’s why SEO, or search engine optimization, is so important. By using high-traffic keywords in your video titles and descriptions, your videos will reach the top of YouTube’s first results page—right where people are clicking.
What is YouTube channel optimization? How can KLI Brand optimize my YouTube channel?
YouTube channel optimization is the process of growing your organic reach by making your channel more search-friendly.
Led by award-winning marketing coach Maria Elena Duron, we provide optimization strategies to grow your channel and increase video views. These strategies include researching and integrating the top keywords into video titles and descriptions, creating video playlists, customizing thumbnail images, and posting live videos for real-time engagement.
Q: Do you help with YouTube Ads?
A: Yes, we do! You will need a YouTube Channel in order to have a place to host your video ads. Whether it’s public facing or not will depend on your goals with the ads and your channel.
It’s important to understand:
What is your goal with YouTube?
Who or what is the focus of each video (is it your customer? Your product? Your team? Your process)
How do you want people to feel after they see a video? (Scared, empowered, motivated, cautious, excited, angry, etc.)
What two or three points are covered in each of the videos?
What is the Call to Action (CTA) for each of the videos?
We help you through all the processes through your channel or your YouTube Ads (creation and management).
Did you know?