Are You Using the Second Search Engine in the World?
Google is the number one search engine in the world. Do you know who number two is? It’s YouTube.
Are you using this valuable search engine to help grow your small business? Apply below for your youtube channel audit.
Why is it important to have a YouTube channel for your small business?
Effective social media strategy is bigger than just TikTok, Instagram, Twitter, and Facebook. We often hear about these platforms and forget that there are several other platforms out there that have a tremendous impact. Just take a look at Google and YouTube. These platforms are highly underrated, but they’re some of the most valuable ways to reach customers in the moments when they need a product, service, or solution.
In fact, YouTube has actually replaced Facebook as the #1 platform for driving consumer behavior. And even with plenty of rivals out there, the launch of #shorts has positioned YouTube as a leader in the social and search arena. Case in point: 83% of US adults and 79% of UK adults that are connected to the Internet use YouTube.
It’s important to note that YouTube is owned by Google. The more you can strengthen your visibility and credibility on this platform as well as on other Google Tools, the greater your chance of being visible to the people that are looking for you. This emphasizes just how important it is to rethink your social media strategy to include both Google Tools and YouTube, especially when it comes to local marketing.
How is having a YouTube channel helpful to my business growth?
YouTube is unique in that it serves as both a search engine and a social network (just take a look at the comments on a video!). It’s the second-most popular social network after the Meta social platforms and the second-most used search engine after Google. And YouTube has a longer shelf life compared to other social media platforms since the social feed isn’t time-governed.
When it comes to your business, using YouTube means you’ll have even more opportunities to be found and seen. So, how do you do that? Create new video content or take your Instagram Stories, TikTok, and Snapchats and repurpose them as #shorts. By doing this, you can give more width to the visibility of your pre-existing content without having to make anything new.
YouTube is also an incredibly powerful tool for conversion. Users are twice as likely to buy something if they saw it in a video first. For product-based businesses, videos can alleviate any concern potential customers may have and let them learn about the quality and benefits of your products. For service-based businesses, video is a chance to build rapport and confirm credibility. It gives potential customers the chance to get to know you and hear from you as an expert in your field.
With YouTube, it’s important to plan a posting strategy for content, as well as to plan engagement time for commenting, replying, and interacting with your audience. Finally, connect your YouTube channel with your other Google Tools to further confirm your business information.
Here’s your free access on how to use YouTube to grow your business
Q: How much does a YouTube channel cost a small business?
Free. There’s no cost at all. You can hire someone to help you film video, edit it, create descriptions, design your channel, or even handle YouTube search engine optimization (SEO) tasks yet the channel itself is 100& free!
Q: Are YouTube channels private?
No, they are public facing. You can choose which videos that you would like to show to the public and which videos that you would like to keep unlisted or even private. You have control over that as your uploading your video and before every publishing it to YouTube you will decide which visibility level you would like for that particular content.
Q: Are YouTube channels profitable?
It depends on how you’re using the channel. As a YouTube creator, perhaps you’re an influencer and you’re seeking endorsements or sponsors. YouTube is a place where you can showcase your content, expertise, engagement, and personality style. From unboxings to play-thrus, there are a variety of ways that a YouTube Content Creator can make money. As a small business owner, perhaps you’re looking into using YouTube to grow your small business. It’s a great way to establish rapport and expertise with your target market. If you’re looking for a place to gain visibility and connection with your potential customers, YouTube is great for that. You can use videos to tell your story, share with customers how you help them in their journey, and even showcase your products, services, and solutions.
We’ve all seen the growth of video based social platforms and YouTube is perfect in being a social platform that shows social proof and engagement plus being a search engine with evergreen content when someone is searching out your small business.
Q: Can a business see who likes their videos on YouTube?
You cannot see individually who likes your videos. Yet you can see how many people have seen your video, how many like the video, how long they watched the video, how many have returned to watch your videos, the geographic location of who has watched your videos, the topics of other videos that people who have watched your videos watched, and some basic demographics like the age and gender of those watching your videos. Knowing this will help you tailor and adjust your videos to better align with your target market and create move videos that are meaningful to them and help in making them aware of your business, develop consideration for your products or services, and increase them converting to customers.
Q: Can I stream live on YouTube like I can do on Facebook or Instagram live?
Yes, you can. All you need to do is to set up your YouTube channel and you’re able to livestream from your desktop immediately. After you have 1000 subscribers, you’re able to livestream from your mobile device directly onto your YouTube channel.
Q: How do I know what to post on YouTube?
Think of your target audience and the information they need along their decision journey in order to make a good choice. Post videos around that. Think of the top five to ten frequently asked questions you have from someone calling your business or who is a new customer and answer those in videos.
You can also repurpose your social media videos onto YouTube. Remember, it’s a social network and a search engine. Not everyone is on all the socials which means they may have missed a video you posted when you posted it. On YouTube, it becomes searchable and evergreen increasing the potential of your videos reach.
Not branding the YouTube Channel
YouTube is an extension of your brand. Use graphics and logos that reflect your brand style or exactly match your brand and are in the right dimensions for YouTube.
Inaccurate information
Completely fill out your business information on YouTube. YouTube is a representation of your brand and the more you can use the description and the key elements of your YouTube channel the better job your channel can do in showcasing your business and brand.
Inconsistent posting
Consistency is important to your YouTube channel showing up in search when someone needs your product, service, or solution.
If you want help with
A new channel
Information about a channel
Channel Audit
Google Adsense integration and approval
Custom URL
SEO of Videos
Thumbnails
Description of Videos
Video Editing
EndScreen
Cards
Tags
Comments Handling
Extensions
and more
We will create your channel from scratch and will guide you to grow with all our experience in helping small businesses grow their business using YouTube.
