Description: Gain mastery over best practices for interpreting online customer engagement data, and learn how to discern key trends. This workshop will empower you to transform these valuable insights into informed, actionable strategies that drive your business forward. By understanding the deeper narratives behind the numbers, you'll be equipped to make decisions that optimize your online presence and maximize results.

In this session we’ll cover:

• An introduction to Google Analytics

• Creating and understanding reports

• Making goals

• Using Analytics with other Google tools