Unlocking Visibility: Know Your Customer, Grow Your Brand

What if you could read your customers’ minds? Imagine knowing exactly what they want before they even ask. Well, you don’t need superpowers to do that—you just need the right tools and strategies to understand your customers better. When you know your customers well, you can make smarter decisions, help your business grow, and become the go-to choice in your industry. This post will walk you through the best ways to unlock visibility by focusing on what your customers want.

Why Knowing Your Customer Matters

Have you ever wondered why some businesses seem to know exactly what their customers need? It’s not magic. They’ve learned how to study and understand their customers’ habits. When you know what your customers are searching for, where they shop, and what words they use to describe their needs, you can tailor your business to meet their expectations. Think of it as speaking their language—you can communicate better when you understand the words they use.

For example, when you go shopping online, you might look for “the best deal” or “fast shipping.” If a website shows that it offers exactly what you’re searching for, you’re more likely to click on it. The same thing happens with your customers. If your business matches what they’re looking for, you’re more likely to get their attention and make a sale.

The Shift from Click to Tap

Today, most people browse the internet on their phones. This means you need to focus on mobile-friendly strategies. While you used to ask people to “click” on something, now it’s all about the “tap.” The way we interact with our phones is different from how we interact with a desktop or laptop computer. So, instead of using a generic message like “Click for more info,” you should use “Tap to get started” or “Tap for the perfect size.”

Let’s take an example of a website that sells t-shirts. If the call to action says, “Tap to choose your size,” it feels more direct and personal. The customer knows exactly what they’re supposed to do next. You could even say, “Tap for the perfect fit,” which helps people connect emotionally with your product, showing that you care about giving them the right solution.

The clearer and more direct you are, the better your chances of getting people to take action on your website. Whether you’re selling t-shirts, offering services, or promoting content, thinking about how your customers use their phones can help increase your visibility.

Google Trends: A Free Tool to Understand Your Audience

So, how can you really understand what people are searching for? That’s where Google Trends comes in. Google Trends is a free tool that lets you see what people are searching for online. You can type in any word or phrase, and it will show you how often people have searched for it over time.

Let’s say you run an interior design business. By using Google Trends, you can type in keywords like “modern living room ideas” or “shabby chic style” and see which one is more popular. You can even compare them to see how they’ve trended over time. Maybe last year, “shabby chic” was all the rage, but this year “modern living room” is trending higher.

Google Trends can also show you where people are searching. For example, you might find that most of your searches for “modern living room” come from California, while “shabby chic” is more popular in Texas. This kind of information is super useful because it helps you understand what your customers are interested in and where they are located. Once you know this, you can create content, ads, or products that meet their needs.

Understanding What’s Trending

One of the coolest things about Google Trends is its ability to spot “breakout” searches. A breakout search is when a word or phrase suddenly becomes super popular. For example, let’s say you notice that “Japandi Style” is experiencing a breakout in searches. This means that people are suddenly very interested in this topic, and you can jump on the trend before your competitors do. You could create a blog post, social media content, or even products around this hot topic to attract more customers.

Let’s go back to our interior design example. If you see that “Japandi Style” is becoming popular, you could write a blog post about how to design a Japandi-style living room or share photos of Japandi-inspired designs on your Instagram. By staying on top of trends, you can attract more people to your website and business, keeping you ahead of the competition.

The Power of Customer Reviews

One of the easiest ways to understand your customers is by reading reviews. Whether they’re your own or those of your competitors, reviews give you insight into the language your customers use and what’s important to them. Are they looking for "the best BNB ever"? Or are they searching for something "sophisticated" or "elegant"?

To show up in their search results, you need to speak their language. If your website emphasizes "elegant BNB" but customers are searching for "the best BNB," you’ll miss out. Aligning your messaging with the words they use is crucial to improving your relevance and visibility in search results.

If you don’t have many reviews yet, you can look at your competitors’ reviews to see what people are saying. This will give you a better understanding of what customers in your industry care about and help you find ways to stand out.

Learn from Your Competitors

Another useful tip is to pay attention to what your competitors are doing. If they’re getting a lot of positive reviews, read through them and see what their customers are saying. What words or phrases keep coming up? Are there any gaps in their service that you could fill? Maybe their customers love the product but wish the shipping were faster—that’s your chance to offer faster shipping and get ahead.

By listening to what customers are saying, both in your reviews and your competitors’, you can improve your business and increase customer loyalty. Responding to reviews also shows that you care about your customers, and it helps build trust with new customers who might be considering buying from you.

Next Steps to Unlock Visibility

So, how do you put all this together? It starts with paying close attention to your customers. Use tools like Google Trends to see what they’re searching for, read reviews to understand what they’re saying, and adapt your message to match their needs. Being visible online isn’t just about having a great product—it’s about being where your customers are and speaking their language.

Once you understand your customers, you can make smarter decisions that will help your business grow. Whether you’re tweaking your website, creating content, or launching an ad campaign, everything becomes easier when you know exactly what your customers want.

Ready to dive deeper and learn more? Watch the full video below to see how you can unlock visibility and grow your brand by mastering the art of knowing your customer.

Watch the Full Video: Unlocking Visibility- Know Your Customer, Grow Your Brand