As a business owner, you may have heard of all the invaluable resources Google provides to make your life easier. One such resource is Google Business Profile), where you can claim your business on—you guessed it!—Google. On your Business Profile, you can include important information about your business like your website link, contact details, opening and closing times, address(s), directions, products, services, and pricing. Furthermore, it lets you customize, access, manage, and enhance your Business Profile so that you can get the most out of this service.

With your Business Profile,  whenever a potential customer searches for a service or provider similar to yours, Google displays all the businesses near them. By using your Business Profile, you are making your brand visible to those who are searching for the same exact services and products that you offer, thereby increasing the chance of purchase by almost 78%.

Still wondering how a Business Profile can help your business grow? Keep reading to discover the top three reasons to get a Business Profile.

1. Your Business Profile Allows You To Engage With Customers

   Google Business Profile enables customers to leave reviews, ask questions, and add photos of your business. As the business owner, you can respond to these reviews, answer queries, and even send direct messages to your customers. Just like other social media platforms, you can also use GBP to publish posts to your Business Profile. More posts and higher engagement result in better customer loyalty.

2. Your Google Business Profile Assists You In Gaining Insights

   Not only does GBP allow you to engage with customers, it also allows you to gain better insights into your audience and how well your profile is performing. Google Business Profile offers an analytics tab where you can view the following details:

   • Whether your audience found you on Google Search or Google Maps

   • What search queries customers used to find you

   • What actions your customers took on your listing 

   • How your photos are performing

   These insights can tell you which areas to focus on in order to improve and attract more customers.

3. Your Google Business Profile Makes Sure You Have More Visibility

   When you search for a product or service on Google, some businesses are automatically displayed in the first 3 or 4 results. Your Business Profile shows up on the front page, right panel of a Google Search Page. If you want to end up in one of these coveted spots, consider getting professional help from reputed agencies that specialize in optimizing your Google Business Profile like KLI Brand.

The best part about the Google Business Profile? It’s free! You can leverage all of its benefits without spending a penny. To create a Business Profile with Google, all you have to do is state the name of your business, your category, and your location. Upon confirming you are the owner of the business, your Business Profile will be validated. Need additional info? Get more help in managing your Google Business Profile here.